Next to all children, there is always

The J BIMBI My Hero project supports NICUs – Neonatal Intensive Care Units – for pre-term babies and their parents.

Why My Hero? Because babies born pre-term are the most fragile, struggling to grow up and win the battle of life showing off unimaginable strength. They are our little heroes. And so are the parents who accompany them with love by overcoming challenges they were not ready to face. But these little Heroes would not be here and their wonderful stories would not exist without the NICU angels taking care of them and their parents.

J BIMBI® thought of the world of the NICUs and, in cooperation with their operators, designed a very special bodysuit: the "J BIMBI® My Hero bodysuit", which will be donated to all interested NICUs in Italy.

In addition, My Hero is also a line of products dedicated to the care of pre-term babies, not only in hospital but also at home:

  • J BIMBI® My Hero Home bodysuits, specifically for pre-term babies to wear, even after discharge from the NICU.
  • J BIMBI® feeding bottles, thanks to their very low vacuum (the one created inside the bottle), the hyper-soft teat, the zero bubble cannula (to prevent colic), and the glass bottle (also available in plastic) are particularly suitable for premature babies  and are successfully used all over the world  to feed premature babies and babies with cleft palates, when breastfeeding -which is always the first option – is not possible.

See the NICUs that already participate in the project

Azienda Ospedaliera “Pugliese-Ciaccio”


Grande Ospedale metropolitano “Binchi Melacrino Morelli”

Reggio Calabria

Azienda Ospedaliera di Rilievo Nazionale Santobono Pausilipon


Ospedale Evangelico Villa Betania

Ponticelli (NA)

Azienda Ospedaliera San Giuseppe Moscati


Azienda Ospedaliera San Pio – G. Rummo


Azienda Ospedaliera Sant’Anna e San Sebastiano


Pineta Grande Hospital

Castel Volturno (CE)

Ospedali Riuniti San Giovanni di Dio e Ruggi d’Aragona



Ospedale Maggiore C.A. Pizzardi


Policlinico S.Orsola-Malpighi


Azienda Ospedaliero-Universitaria di Ferrara – Arcispedale Sant’Anna


Arcispedale Santa Maria Nuova

Reggio Emilia

Ospedale Infermi


Azienda Ospedaliera San Giovanni Addolorata


Fondazione Policlinico Universitario Agostino Gemelli IRCCS


Ospedale di Belcolle


Ospedale Pediatrico Istituto Giannina Gaslini


Ente Ospedaliero Ospedali Galliera


Ospedale Sant’Andrea

La Spezia

ASST Papa Giovanni XXIII


ASST degli Spedali Civili di Brescia


Ospedale Valduce


ASST Cremona – Azienda Istituti Ospitalieri


ASST Garda

Desenzano del Garda (BS)

Ospedale Alessandro Manzoni


Ospedale A. Cardarelli


Ospedale Santa Croce

Moncalieri (TO)

Ospedale degli Infermi

Ponderano (BI)

Ospedale Maria Vittoria


Ospedale Mauriziano Umberto I


Ospedale Vito Fazzi


Policlinico Universitario Monserrato “Duilio Casula”


Cliniche San Pietro


Azienda Ospedaliera per l’Emergenza Cannizzaro


Azienda Ospedaliera Papardo


Ospedale Barone Ignazio Romeo

Patti (ME)

Azienda Ospedaliera Ospedali Riuniti Villa Sofia Cervello


Presidio Ospedaliero Umberto I


Ospedale Versilia

Lido di Camaiore (LU)

Azienda Ospedaliero-Universitaria Careggi


Ospedale Centrale di Bolzano


Azienda Ospedaliera di Perugia


Ospedale Mater Salutis di Legnago

Legnago (VR)

Ospedale dell’Angelo

Mestre (VE)

Azienda Ospedaliera di Padova


Body per prematuri J BIMBI® My Hero dedicati alle TIN (Terapie Intensive Neonatali)

Grazie alla collaborazione con gli esperti delle TIN è nato il body J BIMBI® My Hero TIN, specifico per questi reparti.

J BIMBI® My Hero bodysuits for NICUs (Neonatal Intensive Care Units)

The J BIMBI® My Hero NICU bodysuit was designed thanks to the cooperation with NICU experts specifically for these departments.

The My Hero NICU opens up completely to facilitate dressing and diaper change and at the same time offers skin protection that improves the stability of pre-term babies.

It is manufactured with extremely soft and stretchable organic cotton to favour gentle handling, or pampered care, which requires gentle movements that are not stressful for the baby.

It features 6 strap-on closing and opening points and not the traditional snap on metal buttons since they cannot be used in combination with some diagnostic equipment such as MRIs. Wearability is also easier, even in the presence of tubes, cables and medical dressings.

It is safe, free of harmful substances and it is OEKO-TEX certified.

The J BIMBI® My Hero NICU bodysuits are available in the sizes 0.4 -1 kg for featherweight children and 1 – 2 kg.

My Hero NICU is not just a bodysuit but a way to facilitate the relationship between parents and babies. Dressing and seeing a baby dressed provides a sense of normalcy, giving hope and strength to the parents. My Hero NICU is characterised by an unmistakable and friendly smile that bestows hope and positivity even in difficult moments.

The J BIMBI My Hero NICU bodysuit is not for sale but will be donated to all NICUs that request it based on their needs.